Work — Eastside Audubon Portfolio

Kelley was Communications Chair of the Eastside Audubon Society (EAS) from March 2008 to January 2009.

Eastside Audubon President Christy Anderson says:

"We had no idea to expect for this first-time event [the Marymoor Bird Festival], but Patrick made sure we were highly visible in every media in the area. We had a great turnout for the event, but even more important, his plan for getting the word out about our chapter increased community awareness about our organization and its purpose."

Writing

Eastside Audubon Logo

Kelley authored the EAS logo tag line "Your connection to nature," reflecting his emphasis on an audience-centered or social marketing approach to nonprofit public relations. The original tag line was "Birding - Conservation - Education."

Bird Festival Press Kit

On August 2, 2008, Eastside Audubon presented the Marymoor Bird Festival to celebrate the opening of their new BirdLoop nature trail at Marymoor Park.

The press kit consisted of two press releases, a detailed online article with downloadable pictures, and a fact sheet.

Fundraising

Fundraising samples provided on request.